Pardon the Interruption

June 25 The great majority of marketing you encounter each day relies on interrupting whatever you’re doing. ...

Story Time

June 11 Brenda Harris Tustian is a very talented artist.  She also knows the world is full of talented artists,...

So Happy Together

May 28 If the companies, product, capabilities and personalities are compatible, collaborating with another company to...

Until Tomorrow

May 14

Winning In Ten Seconds

April 30 We’ve all heard that the standard 10’x10’ exhibit has three seconds to get show guests'...

Solid But Soft

April 16

Back It Up

April 2 In my quest to bring you interesting ideas and tips every two weeks, I realize I have overlooked some...

Show Me You Love Me

March 19 Testimonials are effective because they appeal to all the personalities described in my last four posts. They...

Selling to Personalities IV

March 5 This is the last of four posts about selling to personalities in the exhibit space...

Selling to Personalities III

February 19 This is the third of four posts about selling to personalities in the exhibit space...