2011
December 27
Color is a simple, but normally overlooked, way to stand out at a show. Do not be afraid to lighten up your...
December 13
If you’re an exhibitor in show A, it’s very likely you’ll be approached by shows B, C and D to be...
November 29
Shows, and the whole business world, for that matter, are competitive places. You’re often going...
November 15
Like all good show managers, my friend Gail Schell does personal business with exhibitors. But being a...
November 1
If you have the type of company that does something different for each client – landscaper, plastic...
October 18
Most of us have seen, but probably not used, the QR codes that are popping up everywhere. These square barcodes...
October 4
Some type of floor covering is a basic for any professional exhibit. And while most companies opt for...
September 20
Everyone knows that great word-of-mouth beats great advertising every time. No business can succeed...
September 6
Those of you around long enough to remember that Nat King Cole song should already know that being remembered - in a...
August 23
Re-reading the last post, I see that I used a phrase we all use. I implored you to send the right people to...