Jewelry designer Emily Armenta, who sells her designs in stores like Neimen Marcus, wanted to make sure key retailers stopped by her exhibit at a big trade show. So instead of phoning or sending a postcard, she sent them a series of love notes. One had a recording of romantic Spanish music, and another asked for a “date” at the show. She finished the show with orders from 15 new retail stores.
David J Zimmerman
Southern Shows Inc.