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Please Touch

OCTOBER 30, 2012
You WANT people to touch your product. That's why you exhibit in shows.

This week’s photograph, which I took at a recent show, reminded me of a major reason shows work.  It’s because people can touch stuff.  This is something that can’t happen with radio, television, newspapers, magazine, direct mail, or the internet.

People like to touch stuff. It confirms what their eyes see.  It helps them remember what they’re touching.  It makes them happy.  So let them in your exhibit space, and let them touch whatever they want (except you, of course).

David J Zimmerman
Southern Shows Inc.

Topical: Exhibit Design  
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