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Don't Fence Me In

MARCH 6, 2012
Making sure show guests can come inside your exhibit - like this company has done - is key to making the sale.
I’m not sure why I’ve waited so long to write a post about the one thing that has helped more exhibitors than anything I know – making sure show guests can get inside your exhibit.
It’s pretty simple really: Take the table that’s across the front of your exhibit and either get rid of it, or place it along the side of your exhibit.
Why? You want to get that prospective client out of the aisle to sell them. You want them to be able to see your products and display. You want them to not feel like there’s a barrier between you – the expert – and them.
David J Zimmerman
Southern Shows Inc.
Topical: Exhibit Design  
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