Welcome

Since 1987, the Southern Women’s Show has been THE lifestyle event for women in Nashville, TN. It is recognized by the Business Journal of Nashville as one of the most attended events at the Music City Center. The show hosts over 400 companies and great features focusing on fashion, health and fitness, business, travel and leisure, and food and nutrition.

In this digital age, the opportunity to talk face to face, touch and feel before you purchase or even sample is becoming less and less the norm. The Southern Women’s Show creates a high energy environment where companies can meet with the customers face to face to generate revenue, introduce new products, building awareness and effective databases and associate with a reputable event. We target women between the ages of 25-54 years and have an extensive marketing plan that includes traditional advertising (TV, radio, print), electronic, direct mail, social media and grassroots campaigns.

In addition to the outstanding exhibits and features, there are three stages that showcase a wide variety of entertainment throughout the four days. The Main Fashion Stage features runway fashion shows, celebrity appearances and musical entertainment. The Cooking Stage hosts celebrity chefs, nutritionists, local and regional chefs who share and demonstrate favorite recipes. The Spotlight Stage showcases educational workshops and seminars. As an exhibitor, you can request time on any of these stages to showcase and promote your company. Our aim is to keep guests entertained and at the show for hours of shopping and having fun! Women come to the show to shop, learn about new products and services, compare… but most of all have fun with their friends, mothers, sisters and daughters. Traditionally, between 36,000-40,000 guests attend the Southern Women’s Show in Nashville annually. (See Audience Profile that can be found under Exhibitor Information and Forms / About the Show).

Southern Shows, Inc. is committed to implementing all necessary safety measures to ensure a comfortable, sanitary shopping experience. As conditions evolve, the Women’s Show team will strictly adhere to health and safety protocols in accordance with the CDC guidelines, Music City Center, and the state of Tennessee. These measures include (but are not limited to) providing a clean environment, encouraging proper hand-washing, and promoting social distancing. Making sure your experience is as comfortable as possible, while still enjoying the things you love about the Southern Women’s Show, will always be a top priority.

We are proud of our outstanding reputation for creating a special experience for women. As a leading producer of consumer shows, we are committed to producing ad campaigns that reach customers, assisting you to make the most of your participation and creating a wonderful event for women! The Women's Show is your gateway to reach a qualified audience and a must in your marketing mix. By exhibiting, you have the opportunity to talk one-on-one with women in a festive, fun and sales-oriented atmosphere. Join us. Create your own success story!

We will be celebrating the 35th anniversary of the show on April 8-11, 2021 at the Music City Center in Nashville and welcome the opportunity to partner with you. To get the ball started, you can click the Apply Online button (top right corner on this page) and fill out the online application. We hope you will join us for the upcoming show. Please give us a call and we can brainstorm on how to make the show work for you.

Stacy Abernethy | Executive Show Manager | 704-494-7554 | sabernethy@southernshows.com