I write this blog because I want you to be successful in the shows we produce. I want you to be successful because I do not want to have to sell your space to someone else next year. Repeat customers are good.
Since most show management professionals think just like I do, take advantage of that by pushing them to help you be the best you can be. Ask them to critique your exhibit and how you’re working it. Ask them what they have in place to help exhibitors promote themselves. See if they offer exhibitor training. Let them help you do a better job at the show.
David J Zimmerman
Southern Shows Inc.