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Where'd You Get That?

OCTOBER 14, 2014
There was once a Southern Christmas Show exhibitor who made wooden holiday-themed yard signs. They were attractive and reasonably priced, but in reality not any nicer than hundreds of other items available at the show. And yet,  they sold a ton of them.
The reason? Because they were tall and did not fit in a bag, everyone saw them as they were being carried around by show guests. Every time one was sold, it became a walking billboard, with the happy buyer telling all who asked where they could buy one. In fact, the exhibitor told me that if early morning sales did not start off strong, he would just give signs away to generate awareness.
A&J Designs is another company that figured this out. As you can see in the photograph, he places his birdhouses in clear plastic bags so everyone can see his product.
David J Zimmerman
Southern Shows Inc.
Topical: Selling  
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