Southern Shows Home
EXHIBITOR INFORMATION
Southern Women's Show
Nashville
Music City Center
Nashville, TN
Click Here
To Apply For
Exhibit Space
back to exhibitor news and tips

Mix It Up

AUGUST 19, 2014

Many companies have a ready-made pop-up exhibit.  They are easy, provide a nice solid background, and typically have a professional appearance.  What they often also do, however, is make it too easy.  Too easy as in “Show’s next week.  We have our popup exhibit, so we’re ready to go.”

You see, it’s usually the process of having to think about your exhibit that brings out the great ideas, creative additions, and good marketing that goes into an effective display.  My suggestion is to approach it as the company in this photo did. They used their popup display, but they added to it with some actual product and other additions.
David J ZImmerman
Southern Shows inc.

Topical: Exhibit Design  
Our Sponsors
google-calendar Facebook Instagram get driving directions