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Southern Women's Show
Charlotte
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Exhibit Design
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2014
I'm All Ears
December 9
You should be 'all EARS' at a show. That is: Expert. Know what you're talking about, or...
Too Busy to Succeed
November 25
As the economy and business improves, there are companies that decide to dial back on sales and...
Shades of Gray
November 11
In my October 4, 2011 post on floor covering, I suggested avoiding using gray carpet because it looks too much...
Stand Up and be Recognized
October 28
Being approachable is a key ingredient to success at shows. That involves how you’re dressed, not being...
Where'd You Get That?
October 14
There was once a Southern Christmas Show exhibitor who made wooden holiday-themed yard signs. They were...
Keep Your Friends Close
October 14
. . . and your enemies closer. And yes, you will find both at shows. Perhaps not enemies, but...
Counting Chickens
September 30
The last post was about making sure everyone working your exhibit understands why they are there. Sales,...
Know Before You Go
September 16
There are many reasons to participate in a show. For most, it’s to create sales. Other reasons...
Social Marketing
September 2
Any good public show will have a social media presence. Southern Shows Inc. uses a long list of...
Mix It Up
August 19
Many companies have a ready-made pop-up exhibit. They are easy, provide a nice solid background, and...
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