The last post was about making sure everyone working your exhibit understands why they are there.  Sales, leads, database, exposure – whatever it is for you.  The next step is to quantify it.

I’ve posted a photo of a spa dealer because these companies typically know exactly what they want to achieve.  They have a goal, day by day, of how many spas they plan to sell.  Then they work towards it.  If they are behind on Friday, they know they have to work harder on Saturday.

So count your chickens before they hatch.  While you can never know for sure how many will, at least you have that goal to work towards.

David J Zimmerman
Southern Shows Inc.