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Southern Women's Show
Memphis
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Exhibit Design
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2012
Thank You
December 27
As we wrap up 2012, we thank you for being an important part of our success. Our main goal for 2013,...
Light It Up
December 11
Yes, there will be lights in the exhibit hall. No, they will not be enough. The effective use of...
The Seven Ps
November 27
If you want to be a successful exhibitor, forget minding your Ps and Qs. Just stick with the Ps. If you...
Creating Snapshots
November 13
While attending the two-million-square-foot National Farm Machinery Show in Louisville, I was reminded how...
Please Touch
October 30
This week’s photograph, which I took at a recent show, reminded me of a major reason shows work. ...
Using Literature Effectively
October 16
Product literature seems to be a dying promotional form, but it still has an important place in consumer shows. The...
Tracking Business
October 2
If you’re not exhibiting to create direct sales, then you’re most likely there to spread the word...
Bring On the Kids
September 18
In my last post, I suggested you bring along some distractions to divert little ones’ attention while you...
Happy Kids
September 4
Kids are always ready to head home from a show long before their parents. If you have ever tried to sell...
Lead the Way
August 21
If you’re the type of exhibitor who collects leads to follow up on after the show, how you collect those leads...
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