Being Findable

February 2 When we look at the web traffic to the exhibitor listings on each show websites, we find they got as many, or more...

The More Things Change . . .

November 10 The More Things Change . . . I'm a bit of a history nerd.  I always smile when I hear economists and...

To Booth or Not to Booth

October 27 To provide full disclosure, this topic is a pet peeve of mine, so if you think I'm making a big deal out of...

How Was Your Meal?

October 13 After a recent delightful dining experience, I thought about what made it special.  I soon realized that the...

Give It Away . . . and It Comes Back

June 23 Helmut's Strudel has been part of the Southern Christmas Show for 30+ years. Their success is legendary. Their...

Keep Your Friends Close

October 14 . . . and your enemies closer.   And yes, you will find both at shows.  Perhaps not enemies, but...

Social Marketing

September 2 Any good public show will have a social media presence.  Southern Shows Inc. uses a long list of...

You Should Be On Stage

May 13 Most shows have a stage for workshops and presentations.  And most show managers are constantly looking for...

I'll Be-etle Back

April 15 At the recent Southern Spring Home & Garden Show, Bushwackers Landscaping was one of 22 landscaping companies...

Love Notes

February 11 Jewelry designer Emily Armenta, who sells her designs in stores like Neimen Marcus, wanted to make sure key...

The Seven Ps

November 27 If you want to be a successful exhibitor, forget minding your Ps and Qs. Just stick with the Ps. If you...

Tracking Business

October 2 If you’re not exhibiting to create direct sales, then you’re most likely there to spread the word...

Give Show Management Something They Can Use

February 21 In my last post,  I wrote about how you should push show management to help you succeed by asking them to...

Hit Me With Your Best Shot

February 7 I write this blog because I want you to be successful in the shows we produce. I want you to be successful...

Don't Pass Me By

January 24 Last time, I wrote about letting potential customers know you will be at a show, and how that will increase your...

Come See Me

January 10 Question: What’s the best way to have your potential customers find you at the show? Answer: Have them come...

Rising Above the Clatter

November 29 Shows, and the whole business world, for that matter, are competitive places.  You’re often going...

What's the Matter

June 28 Have you ever exhibited in a show where just about everyone did well except for you? It happens, and barring...