2012
December 27
As we wrap up 2012, we thank you for being an important part of our success. Our main goal for 2013,...
December 11
Yes, there will be lights in the exhibit hall. No, they will not be enough. The effective use of...
November 27
If you want to be a successful exhibitor, forget minding your Ps and Qs. Just stick with the Ps. If you...
November 13
While attending the two-million-square-foot National Farm Machinery Show in Louisville, I was reminded how...
October 30
This week’s photograph, which I took at a recent show, reminded me of a major reason shows work. ...
October 16
Product literature seems to be a dying promotional form, but it still has an important place in consumer shows. The...
October 2
If you’re not exhibiting to create direct sales, then you’re most likely there to spread the word...
September 18
In my last post, I suggested you bring along some distractions to divert little ones’ attention while you...
September 4
Kids are always ready to head home from a show long before their parents. If you have ever tried to sell...
August 21
If you’re the type of exhibitor who collects leads to follow up on after the show, how you collect those leads...