Social Marketing

Any good public show will have a social media presence.  Southern Shows Inc. uses a long list of ‘platforms’ with the most effective being facebook.  If you’re also marketing through social media, be sure to use the shows you’re exhibiting  in to extend your reach.

Use your established social media to let your contacts know you’ll be at the show. Post a show-related message about your company to the show’s facebook site.  Give away a nice item to show guests who ‘like’ your company during the show.  Send a tweet about something neat you see at the show, even if it’s not your product. The ideas are endless, but the key is to take advantage of the social media buzz the show is creating.

Speaking of free promotion, if you’re currently signed up for a Southern Shows Inc. event, and have not created your custom web page that’s tied to your company listing (see example - Antoinette's Bath House), go ahead and do it.  It’s free and easy, and a great additional web presence for your company.

David J Zimmerman
Southern Shows Inc.

Know Before You Go

There are many reasons to participate in a show.  For most, it’s to create sales.  Other reasons include creating leads, building a database, introducing a new product, driving customers to the store, or simply building awareness.

Whatever your reason (and I would choose one, two at the most), make sure you know what it is, and make sure whoever works your exhibit knows it as well.

David J Zimmerman
Southern Shows Inc.

Counting Chickens

The last post was about making sure everyone working your exhibit understands why they are there.  Sales, leads, database, exposure – whatever it is for you.  The next step is to quantify it.

I’ve posted a photo of a spa dealer because these companies typically know exactly what they want to achieve.  They have a goal, day by day, of how many spas they plan to sell.  Then they work towards it.  If they are behind on Friday, they know they have to work harder on Saturday.

So count your chickens before they hatch.  While you can never know for sure how many will, at least you have that goal to work towards.

David J Zimmerman
Southern Shows Inc.