Know Before You Go

There are many reasons to participate in a show.  For most, it’s to create sales.  Other reasons include creating leads, building a database, introducing a new product, driving customers to the store, or simply building awareness.

Whatever your reason (and I would choose one, two at the most), make sure you know what it is, and make sure whoever works your exhibit knows it as well.

David J Zimmerman
Southern Shows Inc.

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