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Creating Snapshots

NOVEMBER 13, 2012
Give show guests an image they will remember.

While attending the two-million-square-foot National Farm Machinery Show in Louisville, I was reminded how overwhelming shows can be.  Like visiting a large city for the first time, I came away with mental ‘snapshots’ that created an overall impression of the show.

When looking at this actual snapshot I took of the Cub Cadet exhibit, it occurred to me that exhibits which provide mental "photo opportunities" are the ones that will be remembered.  Cub Cadet has set a scene to focus your attention, and to block out the expanse of the show.

David J Zimmerman
Southern Shows Inc.

Topical: Exhibit Design  
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