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Southern Women's Show
Richmond
Richmond Raceway Complex
Richmond, VA
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Stand Out in the Crowd

APRIL 3, 2012
Blending in has it advantages, but not at shows.

There are situations, like the one our fox friend here is in, where you don’t want to stand out in the crowd.  Shows are not one of those situations. 

 At your next show, take a look at your exhibit, and ask yourself  “Am I making a statement?”  If not, look at who is, and figure out what makes them different.  Are they renting tables from the decorator or using their own unique ones?  Is their exhibit passive or participatory? Is it bright, or shades of beige?  What makes them stand out?  Figure out what creates the buzz, then find a way to create it yourself.

David J Zimmerman
Southern Shows Inc.

Topical: Exhibit Design  
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