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Show Manager's Lament

NOVEMBER 15, 2011
Like all good show managers, my friend Gail Schell does personal business with exhibitors.   But being a bit busy during the last Home Garden and Remodeling Show in Louisville, she sent her husband on a mission to find the right company to install a privacy fence in their yard.  
He came prepared with plans, measurements and exact details on what they want, and visited five fencing companies. None of them were able to give him a quote, or even a ballpark estimate. Only one actually wrote down his information. Most just said “Here’s our card. Give us a call after the show.”   The one that was on-the-ball enough to even write down his name did not call to follow up. Wow.
David J. Zimmerman
Southern Shows Inc.
Topical: Selling  
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