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Put On a Show

AUGUST 4, 2015
The dictionary lists 32 definitions for the word "Show." Today’s definition is "a pompous or ostentatious display." In other words, something that’s over-the-top. Something more than expected. Something that sharpens your attention. Heartwood Tree exemplified this definition when they exhibited in the Southern Spring Home & Garden Show. Instead of a virtual exhibit of what they do, they showed it – real time - by repelling from the ceiling, and putting on a (see definition above) show. It certainly got a lot of attention, and follow-up calls.
David J Zimmerman
Southern Shows Inc.
Topical: Exhibit Design  
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