Looking From the Outside In
About halfway through the12-day Southern Christmas Show in November, a memo we handed out to exhibitotors suggested that they step out into the aisle and take a good look at their exhibit. Is the decor still fresh? Is the merchandise still neat? Are the displays still clean? Are the boxes still tucked away? And most importantly, are you still looking your best, sporting that opening-day smile?
Not a bad idea no matter how long the show.
David J Zimmerman
Southern Shows Inc.