Those of you around long enough to remember that Nat King Cole song should already know that being remembered - in a good way - is important.
Let’s say you’re in the market for a new heating and air system, so you head to your local home show. You visit all five dealers there, learn what you can, and give them your information. But you're not ready to make a decision.
After the show, one on-the-ball exhibitor calls you to follow up. You're trying to remember which one of the five companies the sales person is talking about, when he says (see photo) “We were the ones with the dragon on our display.”
Bingo. Unforgettable. That’s what you want to be. Do something - anything - that will help show guests remember you, and not your competition, when you make that follow-up call, or the next time they see you at a show.
David J. Zimmerman
Southern Shows Inc.