Southern Shows Home
EXHIBITOR INFORMATION
Southern Women's Show
Jacksonville
Prime Osborn Convention Center
Jacksonville, FL
Click Here
To Apply For
Exhibit Space
back to exhibitor news and tips

What's the Matter

JUNE 28, 2011
Have you ever exhibited in a show where just about everyone did well except for you? It happens, and barring being positioned next to a karaoke stage, I’ve found that typically, the reason for less-than-expected results is one or more of the Seven Ps of participating in a show. 
They are:
  • Price – your competition is under-pricing you and you don’t have a competitive advantage to compensate.
  • Product – sorry but you don’t have what they want.
  • Presentation – your exhibit is not doing its job.
  • Personality – the person working your exhibit is not trained, prepared, or simply not who needs to be there.
  • Professionalism – the person working the exhibit is not the expert show guests are expecting, or does not look the part.
  • Pre-promotion – you’re relying only on walk-by traffic, as opposed to inviting customers and prospects to come see you.  
  • Post-Show follow through – letting the leads collected at the show go to waste.
 
David J. Zimmerman
Southern Shows Inc.
Our Sponsors