Get In the Spirit
People attend events because they like what the event is about. While that's pretty obvious, it's amazing how many exhibitors don't seem to consider this basic truth when designing their exhibit.
This exhibitor in the Chelsea Flower Show gets it. They sell women's clothing, but know the folks come there to see the flowers. So - pretty easy - they put some flowers in their display. Then they went a step further and did it in a way that made people stop and admire.
The next time you prepare for a show, think about who attends and why. Then think about what you can do to appeal to that person.
David J Zimmerman
Southern Shows Inc.