Many companies have a ready-made pop-up exhibit. They are easy, provide a nice solid background, and typically have a professional appearance. What they often also do, however, is make it too easy. Too easy as in “Show’s next week. We have our popup exhibit, so we’re ready to go.”
You see, it’s usually the process of having to think about your exhibit that brings out the great ideas, creative additions, and good marketing that goes into an effective display. My suggestion is to approach it as the company in this photo did. They used their popup display, but they added to it with some actual product and other additions.
David J ZImmerman
Southern Shows inc.