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The Seven Ps

NOVEMBER 27, 2012
If you want to be a successful exhibitor, forget minding your Ps and Qs. Just stick with the Ps. If you get them all right, and you’re in a good show, you cannot help but do well. They are:
Price.  If your price is out of line, you better have a good reason.
Product.  No matter how good you are, you have to have a product people want.
Pre-show promotion.  The easiest way to get people to your exhibit is to have them come to the show looking for you.
Presentation.  A great looking and effective exhibit.
Personality.  Happy, helpful people who want to be there.
Professionalism.  Exhibit staff who look the part, and know what they are talking about.
Post-show follow-up.  Plan for it, and do it.
David J Zimmerman
Southern Shows Inc.
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