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It Was Nice to Meet You
Following up with potential clients after a show is probably the most important - and most overlooked - element of exhibiting success. It's often overlooked because we don’t organize our at-show prospect list efficiently, making follow up more time consuming. Or, we don’t set aside time to make those post-show contacts. Lisa Jenson Photography, a veteran exhibitor in the Southern Women's Show in Raleigh, plans ahead for her follow-up with a postcard/email designed just for that purpose. It's memorable, personal, and a great reminder to all the people who met her at the show—about how they met, and what her photography capabilities are. David J Zimmerman Southern Shows Inc.