back to exhibitor news and tipsLet's face it. Some products and services are just not exciting. Others are an immediate turn-off to most people. Life insurance, anyone? If you do sell life insurance, or financial services, or other necessary but hard-to-get-excited-about services, how do you get a prospect’s attention, especially at a show where there is so much going on around you? Debra Smola, with Edward Jones Investments, had a special approach at the International Women's Show in Novi Michigan. She handed out seed packets with her message on them. It was a good icebreaker, and had a "growth" message that tied-in to their service. It also gave show guests an item that, if they used it, would produce something they would enjoy, and remind them of the person who gave it to them. David J Zimmerman Southern Shows Inc.
JUNE 9, 2015