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Don't Pass Me By

JANUARY 24, 2012
This company does a lot of advertising, so it's critical that their exhibit and their ads look the same. And they do.
Last time, I wrote about letting potential customers know you will be at a show, and how that will increase your success. Here’s a tip to make sure that time and money spent in pre-promoting your participation is effective.
You have to make sure your exhibit looks like your ads. Use the same logos, colors and images. Highlight the same benefits you emphasize in your commercials and ads. Use the same slogans. Make the same offers.
You want the show guest walking down the aisle to immediately recognize that you are the company they came to see, or that they saw advertised.
David J Zimmerman
Southern Shows Inc.
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