I'm All Ears

December 9 You should be 'all EARS' at a show. That is: Expert. Know what you're talking about, or...

Too Busy to Succeed

November 25 As the economy and business improves, there are companies that decide to dial back on sales and...

Shades of Gray

November 11 In my October 4, 2011 post on floor covering, I suggested avoiding using gray carpet because it looks too much...

Stand Up and be Recognized

October 28 Being approachable is a key ingredient to success at shows. That involves how you’re dressed, not being...

Where'd You Get That?

October 14 There was once a Southern Christmas Show exhibitor who made wooden holiday-themed yard signs. They were...

Keep Your Friends Close

October 14 . . . and your enemies closer.   And yes, you will find both at shows.  Perhaps not enemies, but...

Counting Chickens

September 30 The last post was about making sure everyone working your exhibit understands why they are there.  Sales,...

Know Before You Go

September 16 There are many reasons to participate in a show.  For most, it’s to create sales.  Other reasons...

Social Marketing

September 2 Any good public show will have a social media presence.  Southern Shows Inc. uses a long list of...

Mix It Up

August 19 Many companies have a ready-made pop-up exhibit.  They are easy, provide a nice solid background, and...