And Don't Come Back

October 4, 2016 Mary Buffa does what I do - she writes about exhibiting as part of her job with Skyline Displays.  An article she wrote recently is worth sharing.  It lists the top seven ways your exhibit staff can turn-off whoever walks into your exhibit.  They are
1. Don't understand your business.
2. Be aggressive
3. Don't make eye contact
4. Ignore them.
5. Just talk about your company.
6. Don't get to the point.
7. Don't tell them if or how you're going to follow up.
For the full article, I encourage you to go to this link: 7 Pet Peeves
David Zimmerman
Southern Shows Inc.

comment | link

In the Mood

October 18, 2016 The first glance at any exhibit immediately tells the show guest what the company is like.  Not who they are.  Not what they do.  What they are like.  Serious. Fun. Modern. Stylish. Plain.  Every exhibit has a mood.  Here are two examples of exhibit mood.  What's yours?
David J Zimmerman
Southern Shows Inc.

comment | link