People Buy From People

July 26, 2016 Meet Lex.  She makes furniture.  Why should you buy her furniture?  Because, of course, she has a really cute dog.  Why would that make you buy her furniture?  Because her really cute dog helps you understand that Lex is a real person.  A real person who makes real furniture.  And there she is. In real life.  Ready to sell you some furniture.
In an ever-increasingly impersonal world, shows are one of your few opportunities to tell your story, and show that you are real, with real expertise, real passion, and a real desire to share what you do with others.
Want to buy some of Lex's furniture?  Check out www.lexlee.la

David J Zimmerman
Southern Shows Inc.

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