Cheap and Effective

March 1, 2016 Creating an effective exhibit can be expensive - or not.  Here are two examples of exhibitors who created eye-catching, and inexpensive displays that work for them.
David J Zimmerman
Southern Shows Inc.

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Cell or Sell?

March 29, 2016 This is one of those things that is so obvious, and seemly easy to do, that I hesitated even writing about it.  Yes, we all know that we shouldn't be fiddling with our cell phones as show guests walk past our exhibit space.  But those things are so darn addictive that it's really not that easy.  Don’t believe it?  Walk though any show and observe.
So what to do?  It's really, as we all understand, a matter of expectations and self control.  So, going in to the show, make some rules. Examples:  Phones off; They have to stay in the car; You're allowed to check every 30 minutes; If one person has their phone out, the other person cannot.  Figure out what rules make sense for your company, and have them followed just like dress codes and other exhibit space etiquette.
 
David J Zimmerman
Southern Shows Inc.

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