Being Findable
February 2, 2016 When we look at the web traffic to the exhibitor listings on each show websites, we find they got as many, or more views after the show, as they did prior. And that makes sense - show guests saw companies at the show, wanted to follow up, and went to the show website to find them.That's why it's important, if you're a current exhibitor in a Southern Shows Inc. event, to create the free web page that's linked to your listing on the web site. You can include photos, logos, details about your company, and a link to your website.
And we've just made two improvements. There's now a link for people interested in your company to send you an email. When you receive one, it will note that it came from the show website. We've also made each exhibitor page a unique webpage, so you can now send others directly there if you like.
David J Zimmerman
Southern Shows Inc.
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One Thing Leads to Another
February 16, 2016
Darren is meticulous about keeping up with how his sales are generated. If it's a referral, which many of his sales are, he looks back to see how the person who referred the new customer found out about him. He keeps doing this until he gets back to a non-referral sale - in other words, a sale created by his marketing efforts.
By doing this, he has created what he refers to as a "tree of customers" with branches forking out from the trunk. Each show he has exhibited in - and each other type of marketing he has done - represents a new branch starting at the trunk.
Darren says his goal is to continually start new branches. That's because while he understands shows are already a good investment based on direct business created, what he also knows is that months or years later, when he looks at how large that branch of referrals started at a show has grown, that shows can be amazingly profitable.
David J Zimmerman
Southern Shows Inc.
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