Problem Child

September 1, 2015 Children are cute, adorable, and a joy to most. Their curiosity also leads them to touch everything in sight, and – let’s face it - they can wreak havoc inside an exhibit with their noise and antics. Many parents are immune – it’s their norm. It could, however, drive potential clients away from your exhibit. So, what to do?
Parents do not take kindly to anyone disciplining their children, and take less kindly to being told how to discipline their own children. The easiest solution is distracting the child. Try speaking directly to them in a friendly tone: “Are you having fun today?” or, “My goodness, is that big voice coming from you? You must be a good singer.”
Just the action of an unknown adult’s voice will, many times, quiet a youngster - and may catch the parent’s attention. You could also keep toys or children’s books around, but be prepared for these to ‘go with the child.’ Never touch a child - or an adult for that matter, unless they are personal friends. And – of course – a smile, the international language, always help.
David J Zimmerman Southern Shows Inc.

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Bad Manners

September 15, 2015 The last post was about problem children in your exhibit. This post is about the big kids. You may have experienced them in other situations - the loud, complaining guest, who creates a situation that needs special handling. If the guest is there to specifically complain about your company, product, or predecessor; your first priority is to get them away from your exhibit. Just say, ‘let’s go to a quiet spot, where we can discuss this,’ and move in the direction you want them to follow. Head to the cafeteria, or somewhere out of traffic. If the complaint is legitimate – apologize, as appropriate, tell them how you plan to resolve the problem, and then do it. If the guest is simply boorish, a light approach sometimes works – indicate your surprise at their behavior; but provide them an out. You might say, “Sounds like your day is going like mine started out – what can I do to make it better?” This is usually sufficient acknowledgement for the rude guest to find another audience. In the rare case where the person is threatening, walk away and contact security. David J Zimmerman Southern Shows Inc.

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Play Date

September 29, 2015 IMEX is the association for professionals in the meeting and special events business. One of the four key trends they identified for 2015 is the use of 'play' as a tool for growing business. An IMEX America keynote speaker noted that “When people get together through meetings and events, it is critical to deliver playfulness which helps them engage, connect and explore, to enjoy being there … in the now.” It makes sense. If people are having fun, they are more receptive to your message. The challenge, however, is to create a 'play opportunity' that fits your message and audience. Here is an example. A financial services company at a recent Southern Spring Home & Garden Show decided to use a putting green. The premise is good - people who play golf probably have money. But a putting green at a show is not exactly new - nor too exciting. What created the attention, and the excitement, is that they had renowned golf instructor Dana Radar there to help show guests with their putting stroke. David J Zimmerman Southern Shows Inc.

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Special Announcement

September 30, 2015 Southern Shows Inc. is pleased to announce that the newest Southern Women's Show will take place September 23-25, 2016 in Charleston SC.  The eleventh city for the popular series, the show will be held at the Charleston Area Convention Center.
The Southern Women’s Shows began in 1983,  and now attracts over 300,000 combined guests annually.  Plans for the new show are underway with commitments from major participants including Food Lion.   
Company veteran Stacy Abernethy will be the Show Manager.  She can be reached at 704-494-7554, or sabernethy@southernshows.com. The show website, including the online application, can be found at this LINK.

David J ZImmerman
Southern Shows Inc.

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