It Was Nice to Meet You
July 7, 2015
Following up with potential clients after a show is probably the most important - and most overlooked - element of exhibiting success. It's often overlooked because we don’t organize our at-show prospect list efficiently, making follow up more time consuming. Or, we don’t set aside time to make those post-show contacts.
Lisa Jenson Photography, a veteran exhibitor in the
Southern Women's Show in Raleigh, plans ahead for her follow-up with a postcard/email designed just for that purpose. It's memorable, personal, and a great reminder to all the people who met her at the show—about how they met, and what her photography capabilities are. David J Zimmerman Southern Shows Inc.
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Theme Paper
July 21, 2015
One way to create excitement, and draw show guests in, is to create a theme. Think about how a movie, a location, or any other well-known visual element can be incorporated into what you do.
Here are two examples. A residential designer who decided to be the expert by borrowing from Lucy's help desk. And a carpet dealer with a Tommy Bahama look. Think about it - what's your signature?
David J Zimmerman
Southern Shows Inc.
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