Park It

May 12, 2015 You see a lot of 'wrapped' vehicles advertising businesses as they drive around town. And, many of those vehicles end up in consumer shows. After all, they are easy, have your marketing message already in place, and when the show is over, you just throw your materials in, and drive away. They are also static, not the most efficient use of smaller exhibit spaces, don’t really invite prospects to get involved, and there’s nothing ‘live’ that says “look at me.” If you use a wrapped vehicle in your exhibit, you might consider doing what PlanTenders did at the Southern Ideal Home Show in Raleigh, and Earthtones Nursery at the Home & Garden Show did in St. Louis. The vehicle was their backdrop, the live exhibit – showing their actual work, was their credibility and the motivator to stop, ask questions, and smell the daisies. David J Zimmerman Southern Shows Inc.

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Table for Two

May 26, 2015 I've written, in the past, about providing access to your exhibit by taking away tables blocking the front of your space. The questions then become -- Where are you going to put your stuff? What are you going to write on? The answer is to use a table that is useful, attractive, and does not block your space. A good solution is a high cocktail-type table that's a convenient height for writing, and holds a small amount of display material. If you need more table space, an additional table at the side or back of the exhibit will work – just leave space for you and two or three guests to stand comfortably inside your display. If you would like to view posts where we talked about exhibit access, or any of the over 80 posts to-date, visit www.SouthernShows.com/blog David J Zimmerman Southern Shows Inc.

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