Dress for Success

You probably would not buy from an insurance salesman who shows up in a t-shirt, nor a plumber who arrives in a three-piece suit.  At shows, you should also look the part (or maybe a half step above) for your business. 

People have an impression of what a baker, banker, crafter, remodeler, fashion retailer, or farm equipment salesman should look like.  Chances are that if you’re one of them, you naturally look how people expect.  But, if you can enhance that image through your attire, you’re even better off at a show.  That’s because show guests expect exhibitors to be – for lack of a better word – showy.

These photos of John Budd, professional chimney sweep, and Joe Teffeteller, maker of country jams and sauces, are good examples of enhancing an image.

David J Zimmerman
Southern Shows, Inc.

Previous tips on improving your show presentation and results can be found at www.SouthernShows.com/blog

Southern Shows Inc. News

We are excited to announce the following Show Management changes at Southern Shows Inc.

Tish Atkins
will be the new Show Manager for the Southern Women's Show in Richmond starting in 2015.  Tish has been with Southern Shows Inc. since 1998, and also manages the Southern Women's Show in Charlotte.  She previously managed the Richmond show from 2006 to 2009, and has also managed the Southern Women's Shows in Jacksonville, Charlotte, Memphis, and Raleigh.
Tish can be reached at tatkins@southernshows.com

Katie Cronin
will be the new Show Manager for the Southern Women's Show in Raleigh starting in 2015.  Katie has assisted on the show since she began with Southern Shows Inc. in 2008.  She has also managed the Southern Women Show in Savannah for the last three years, and is the Sponsorship Manager for the company.
Katie can be reached at kcronin@southernshows.com

Sara Cochran
will be the manager for the Southern Women's Show in Savannah starting in 2015.  Sara has been the Assistant Manager for the show for the last three years.
Katie can be reached at scochran@southernshows.com

Mix It Up

Many companies have a ready-made pop-up exhibit.  They are easy, provide a nice solid background, and typically have a professional appearance.  What they often also do, however, is make it too easy.  Too easy as in “Show’s next week.  We have our popup exhibit, so we’re ready to go.”

You see, it’s usually the process of having to think about your exhibit that brings out the great ideas, creative additions, and good marketing that goes into an effective display.  My suggestion is to approach it as the company in this photo did. They used their popup display, but they added to it with some actual product and other additions.

David J ZImmerman
Southern Shows inc.