Exhibit in a Box

Most of us have seen exhibits in trailers.  They are typically designed to pull up outside a retail location, and work well for that.  They don't, however, typically work well for shows.  They're too high off the ground, involve stairs, show guests can't see what's inside without stepping up and in, and because of that, they're wary to do so.  They are, however, convenient - not a lot of setting up to do.

That's why I thought this exhibit by Kohler was ingenious.  It's actually a shipping container that's been transformed.  It's on ground level, opens up so everyone can see in, and is easy to set up once it's in the building.  One of the companies - Boxman Studios -  that does this type of work, is based in Charlotte.

David J Zimmerman
Southern Shows Inc.

I'll Be-etle Back

At the recent Southern Spring Home & Garden Show, Bushwackers Landscaping was one of 22 landscaping companies that installed a feature garden in the Belgard Gardens at the show.    Owner Chad Little knew that with so many landscapers for  show guests to choose from, he needed something to help them remember him.

He did that two ways.  One was to put something memorable in his garden - half a Volkswagen Beetle.  The second was to quickly create postcard handouts featuring a photo of his garden, and the VW.

When show guests returned home and sorted through the items they picked up at the show, there was no doubt which card they would remember most.

David J ZImmerman
Southern Shows Inc.