Looking From the Outside In
March 4, 2014
About halfway through the12-day Southern Christmas Show in November, a memo we handed out to exhibitotors suggested that they step out into the aisle and take a good look at their exhibit. Is the decor still fresh? Is the merchandise still neat? Are the displays still clean? Are the boxes still tucked away? And most importantly, are you still looking your best, sporting that opening-day smile?
Not a bad idea no matter how long the show.
David J Zimmerman
Southern Shows Inc.
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Get In On the Action
March 18, 2014
We all know demonstrations, if done well, are a wonderful tool at a show. What's even more effective? Getting the show guests involved. Like the magician who pulls a member of the audience on stage, it provides excitement, and helps prove it's not all smoke and mirrors.
David J Zimmerman
Southern Shows Inc.
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