Back It Up

In my quest to bring you interesting ideas and tips every two weeks, I realize I have overlooked some basics.  One of them is the importance of a solid backdrop.

It all gets back to the show guest walking down the aisle.  If what they see at the back of your exhibit space is the curtain that everyone else has, or a banner you’ve hung on the curtain rod, you better have something really good to make them pause and look.

A solid backdrop not only makes you look professional, it gives you a place to hang those great photos, or whatever else you want display.  But mainly, it says “We’re professional.  We’re here to stay.”

David J Zimmerman
Southern Shows Inc. 

Solid But Soft

The last post emphasized the importance of a solid background.  For those of you not handy at building, or not keen on spending money on a professional exhibit, there are other ways to make sure your exhibit does not look like all the rest. 

These two examples show the use of fabric to change the back of your exhibit.  Just remember that if your exhibit space backs up to another company, you can’t replace the curtain that’s there - you can only cover up your side.

David J Zimmerman
Southern Shows Inc.

Winning In Ten Seconds

We’ve all heard that the standard 10’x10’ exhibit has three seconds to get show guests' attention as they walk down the aisle.  But did you know that once you get that attention, you now have only another 10 seconds for that guest to size you up.  Here’s some tips for success in those 10 seconds:

1. Be dressed.  Look the part, whatever that part is.  If you’re selling women’s clothing, you better be stylish.  A plumber?  A nice white shirt with your name on it will do.
2. Be smiling.  Easy enough.
3. Be aware.  Look at their face and figure out their mood and personality.
4. Be interesting.  Say something other than what they expect.
5. Be welcoming.  Make them feel comfortable.

If you make it through those total 13 seconds, you’re on your way to a successful show.

David J Zimmerman
Southern Shows Inc.