Creating Snapshots

While attending the two-million-square-foot National Farm Machinery Show in Louisville, I was reminded how overwhelming shows can be.  Like visiting a large city for the first time, I came away with mental ‘snapshots’ that created an overall impression of the show.

When looking at this actual snapshot I took of the Cub Cadet exhibit, it occurred to me that exhibits which provide mental "photo opportunities" are the ones that will be remembered.  Cub Cadet has set a scene to focus your attention, and to block out the expanse of the show.

David J Zimmerman
Southern Shows Inc.

The Seven Ps

Price.  If your price is out of line, you better have a good reason.
Product.  No matter how good you are, you have to have a product people want.
Pre-show promotion.  The easiest way to get people to your exhibit is to have them come to the show looking for you.
Presentation.  A great looking and effective exhibit.
Personality.  Happy, helpful people who want to be there.
Professionalism.  Exhibit staff who look the part, and know what they are talking about.
Post-show follow-up.  Plan for it, and do it.