Creating Snapshots
November 13, 2012![](/blog/_article_images/9262907356.jpg)
While attending the two-million-square-foot National Farm Machinery Show in Louisville, I was reminded how overwhelming shows can be. Like visiting a large city for the first time, I came away with mental ‘snapshots’ that created an overall impression of the show.
When looking at this actual snapshot I took of the Cub Cadet exhibit, it occurred to me that exhibits which provide mental "photo opportunities" are the ones that will be remembered. Cub Cadet has set a scene to focus your attention, and to block out the expanse of the show.
David J Zimmerman
Southern Shows Inc.
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The Seven Ps
November 27, 2012
Price. If your price is out of line, you better have a good reason.
Product. No matter how good you are, you have to have a product people want.
Pre-show promotion. The easiest way to get people to your exhibit is to have them come to the show looking for you.
Presentation. A great looking and effective exhibit.
Personality. Happy, helpful people who want to be there.
Professionalism. Exhibit staff who look the part, and know what they are talking about.
Post-show follow-up. Plan for it, and do it.
Southern Shows Inc.
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