Don't Fence Me In
March 6, 2012
I’m not sure why I’ve waited so long to write a post about the one thing that has helped more exhibitors than anything I know – making sure show guests can get inside your exhibit.
It’s pretty simple really: Take the table that’s across the front of your exhibit and either get rid of it, or place it along the side of your exhibit.
Why? You want to get that prospective client out of the aisle to sell them. You want them to be able to see your products and display. You want them to not feel like there’s a barrier between you – the expert – and them.
David J Zimmerman
Southern Shows Inc.
Southern Shows Inc.
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Who or What?
March 20, 2012
As show guests pass your exhibit, what’s more important for them to know – Who You Are, or What You Do?
A quick walk through any consumer show reveals that most exhibitors feel the answer is 'Who You Are.' That’s based on the majority of exhibitors showcasing their company name as the prominent sign in the exhibit.
My answer is to think like a show guest. Show guests are mainly interested in WHAT you do, so that’s what you need to tell them first. The exhibitor in the photo has it right. He wants show guests to know first that he designs “Custom Green Homes." His company name is there, but below the primary message.
Exceptions may be universally known names such as Kohler, and companies that are fortunate enough to have what they do as part of their company name.
David J Zimmerman
Southern Shows Inc.
Southern Shows Inc.
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