Some type of floor covering is a basic for any professional exhibit. And while most companies opt for carpet, remember that the floor, like the rest of your exhibit, can help tell your story.

 

This week’s photo is a pool company that placed the show guest ‘in the pool’ by using a pool liner. Other examples I’ve seen of ‘putting your message where your feet are’ include: a sturdy vinyl with the company logo imprinted; a dance studio with dance moves outlined, and a resort with a map of the property on the exhibit floor.

 

If you do use carpet, here are some hints:  Use a carpet pad underneath.  Your feet will appreciate it, and your potential customers will linger a little longer.  Also, stay away from gray carpet  - it looks too much like the concrete floor.

 

And - if you make a product that people stand on, there’s no excuse for having anything else underfoot.

 

David J. Zimmerman

Southern Shows Inc.

Most of us have seen, but probably not used, the QR codes that are popping up everywhere. These square barcodes are designed to be read by smart phones like Blackberry, Droid, and iPhone. Once they scan the code, these devices immediately take the user to a website with more information. For instance, I recently scanned a code on a plant tag at my local nursery, and was taken to a site with details on how, when and where to plant the shrub I was considering.

 

These codes are showing up at trade shows, but I’ve not seen many – yet – at consumer shows. So at your next show, try working one or more into your display. You can even, as the photo here shows, work them onto your sales staff. For those of you with a QR reader, you can discover this on-cheek code takes you to the bakery that was exhibiting at this show.

 

Will many people actually scan the code in your exhibit? Probably not. Will they see the code and think that you’re high-tech, forward-thinking, and in-tune with the under 30 (or 40? or 50?) crowd? Absolutely.

 

David J. Zimmerman

Southern Shows Inc.