Unforgettable

September 6, 2011

Those of you around long enough to remember that Nat King Cole song should already know that being remembered - in a good way - is important.

Let’s say you’re in the market for a new heating and air system, so you head to your local home show. You visit all five dealers there, learn what you can, and give them your information. But you're not ready to make a decision.

After the show, one on-the-ball exhibitor calls you to follow up. You're trying to remember which one of the five companies the sales person is talking about, when he says (see photo) “We were the ones with the dragon on our display.”

Bingo. Unforgettable. That’s what you want to be. Do something - anything - that will help show guests remember you, and not your competition, when you make that follow-up call, or the next time they see you at a show.

David J. Zimmerman
Southern Shows Inc.

Exhibit Design

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Spread the Word

September 20, 2011

Everyone knows that great word-of-mouth beats great advertising every time. No business can succeed long-term without it. The web, with rating sites, facebook, and blogs, make positive testimonials more important than ever.

So how do you jumpstart that process? Metro GreenScape, a landscaper participating in our Southern Ideal Home Show in Charlotte a couple of weeks ago, may have the answer. Owners Darin and Heather Brockelbank asked their happy customers to help staff their exhibit, and provided t-shirts to help identify them.

Show guests would hear things like “Sorry, but I can’t answer that question. I’m just one of their customers who was so thrilled with their work that I volunteered to help out at the show. Let me get you someone who can help.” Pretty impressive.

David J Zimmerman
Southern Shows Inc.

Exhibit Design Selling

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Consumer Show Success

The Southern Shows Blog for exhibitors

Unforgettable

Spread the Word