Stand Out in the Crowd
April 3, 2012
There are situations, like the one our fox friend here is in, where you don’t want to stand out in the crowd. Shows are not one of those situations.
At your next show, take a look at your exhibit, and ask yourself “Am I making a statement?” If not, look at who is, and figure out what makes them different. Are they renting tables from the decorator or using their own unique ones? Is their exhibit passive or participatory? Is it bright, or shades of beige? What makes them stand out? Figure out what creates the buzz, then find a way to create it yourself.
David J Zimmerman
Southern Shows Inc.
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Russ Ackerman
I have been doing shows now for over 25 years and we are smart enough to know that we do not know everything about having a successful show. This article is "right on". Last year we stole an idea from another display and used it in our last show and had the best results we have had in about 5 years. Having a bright exciting booth is a big deal but having a motivated staff working the booth is a bigger deal.
I have been doing shows now for over 25 years and we are smart enough to know that we do not know everything about having a successful show. This article is "right on". Last year we stole an idea from another display and used it in our last show and had the best results we have had in about 5 years. Having a bright exciting booth is a big deal but having a motivated staff working the booth is a bigger deal.