Send Out the Clowns
August 9, 2011
According to a national survey, the number one thing people remember about an exhibit is not the exhibit. It’s the person working the exhibit who they spoke to. That’s why it’s so important to send in the right people to work it, and to send out the clowns, who can hurt your business, back to the office or to wherever they came from.
People working in your exhibit must:
- Be experts at what you do.
- Be friendly and approachable.
- Want to be there.
- Know why they are there.
David J Zimmerman
Southern Shows Inc.
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Trade Show Bob
David - great point. I have seen so many companies who choose their staff using methods such as:
1. Whose "turn" it is to go.
2. Who won the employee contest.
3. Who lost the employee contest.
4. Who lives closest.
5. Who went last time.
6. Who pulls rank.
I don't know why, but when it comes to shows, sometimes our common sense and business strategy takes a week off.
Bob Milam
David - great point. I have seen so many companies who choose their staff using methods such as:
1. Whose "turn" it is to go.
2. Who won the employee contest.
3. Who lost the employee contest.
4. Who lives closest.
5. Who went last time.
6. Who pulls rank.
I don't know why, but when it comes to shows, sometimes our common sense and business strategy takes a week off.
Bob Milam