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			Creating Snapshots
				NOVEMBER 13, 2012				
			
Give show guests an image they will remember.
	While attending the two-million-square-foot National Farm Machinery Show in Louisville, I was reminded how overwhelming shows can be.  Like visiting a large city for the first time, I came away with mental ‘snapshots’ that created an overall impression of the show.
	When looking at this actual snapshot I took of the Cub Cadet exhibit, it occurred to me that exhibits which provide mental "photo opportunities" are the ones that will be remembered.  Cub Cadet has set a scene to focus your attention, and to block out the expanse of the show.
	David J Zimmerman
	Southern Shows Inc.
Topical: Exhibit Design  
				
			





 
					
				