Freshie & Zero jewelry began in 2006 when founder Beth Lawrence, a.k.a. "Freshie", worked in a craft gallery after graduating from college and fell in love with handmade jewelry. She did not, however, fall in love with the prices. She became a woman on a mission to bring versatile handmade jewelry into the world, at a price anyone could afford. Each piece is made with love & a hammer in Nashville, TN.