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Southern Women's Show
Prime Osborn Convention Center
Jacksonville, FL


“Your Closet in the Cloud: A Rented Runway Fashion Show”

Have you ever wondered how so many fashionable, but everyday regular women appear as if they wear an item one time and then it’s never to be seen again? If you’re friends with Beyoncé, that one and done wardrobe lifestyle is totally attainable, but for the rest of us, wearing a designer item is not just out of the budget but buying it and then wearing it only one time is out of the question. BUT what if you could wear the latest items from the runway one-time (or maybe 2-3 if you really love it) for a fraction of the cost? You can if you rent your wardrobe! You can have the Pinterest closet of your dreams without the cost or the dry cleaning by utilizing clothing rental services such as Rent the Runway and Armoire Style. This fashion show will highlight every day and special occasion styles you can rent on a budget styled with your closet staples so that you can dress you best for less.

On the Bright Side

Join Lilly Pulitzer Friday, October 16th at 6pm for their glitz, glam, shabam fashion show featuring their newest Resort 2020 collection! Get inspired for upcoming holiday parties and special events! Keep it casual on Sunday, October 18th at 1pm while they feature the latest cozy & on the go trends!

Sew Innovative Fashion Academy

SIFA owner, LaRae Parker, always has had a passion for fashion! She started making kid couture out of her town home in Jacksonville, FL using techniques she learned working on an industrial level, sewing mass merchandise for distribution.

What started out as a hobby in 2014 teaching youth to sew and design, she realized by growing this concept and implementing her self published workbook series called "Teach Me How To Sew" she could offer full courses that can teach even the most beginner sewers how to make garments they were proud of.

Now in becoming SIFA, LaRae can offer not only skills to sewing enthusiast but also a full curriculum of professional fashion design courses that get students to realize their entrepreneurial goals.

The Black Pearl Boutique Joins the Southern Women's Show

It is said, that when a woman wears pearls, she radiates confidence and exuberates self-contentment. Their strongest desire is to provide affordable and stylish clothing for women of all ages and give them the opportunity to feel empowered in their own skin. With the uniqueness of The Black Pearl, we hope to provide each customer with high quality merchandise, and wonderful customer service.

Growing up, Caitlin had the privilege of watching her parents each run successful, thriving businesses. Because of their strong influence and encouragement, it brought her a deep desire and passion to build her own business. With her constant, unwavering love for clothes, shoes, and jewelry, she decided to pursue a career in the fashion industry. At the same time, she is furthering her education by pursuing a Bachelor’s degree in Business Management. Fortunately, she has been able to work towards both of these goals in her home town of Jacksonville, Florida!

Her wish is that The Black Pearl Boutique will bring you the unmatched joy it has brought her and give you a newfound love for all things fashion.

Beachy Vibes with Mermaid Cove

Mermaid Cove is a unique boutique offering clothing in sizes Small through 3XL, jewelry, shoes, accessories, garden/home decor, and more!  Many of our products are proudly made in the USA.  With new arrivals coming in daily, the Mermaid Cove is the perfect place to shop for yourself or for that special someone in your life.

With the help of Mermaid Cove you can feel those warm beachy vibes no matter what time of year it is. Filled with original fashion designs and coastal-inspired décor, you’re sure to find a treasure in every corner.

The Eccentric Cat

Almost every item they carry is made of all natural cotton or linen. They have found once people experience all natural fibers they only want  the natural fibers. They are far more comfortable in cold or hot weather because they breathe.  All of their items are pre-shrunk..meaning fabric washed and shrunk before they ever begin to make items.  So things can be washed and put in dryer about 5 minutes and hung…unless you leave in dryer too long ….. no ironing.   Their dog tunic is all cotton…and the cotton feels wonderful…crisp and and so comfortable….these prints are exclusive …and they have other designs!
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